63% of businesses say this is a major marketing challenge. 40% have no way of proving an ROI from their marketing activities.

Almost 50% of internet users look for videos related to a product or service before visiting a store

82% of of B2C businesses report that video has become their most popular content marketing tactic

Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics) That means that 78% are trying to figure out what the combination is to unlocking conversion rates, and more sales!

29% of small businesses do not have a website. (Clutch 2017) Today, your website is your introduction to your prospective consumer.

Advertising Jingles will make a comeback (Forbes 2017) Some of the most memorable ads have a jingle attached to them. What was the first and last name of you bologna?

For retailers, every $1 spent on radio advertisers received a 6 dollar return. Notably, two major retailers generated and 10 to 23 times ROI (Neilson Insights 2014) Radio still delivers results!

On a global scale, for every one dollar spent on billboard advertising, an average return of $2.80 is received in sales. (Source: MarTech 2015) Outdoor/Out of home advertising can provide a positive ROI.

Almost 50% of internet users look for videos related to a product or service before visiting a store. (ThinkWithGoogle) If your website doesn’t have video, you could be losing half of your customers.

TV still holds the lion share of media consumption, particularly in the more affluent 50 to 70-year-olds. (Source: Bureau of Labor Services, 2012) You need to know your demographics to be effective and reach your consumers where they are.

78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014) (Source: https://www.hubspot.com/marketing-statistics) Are your online efforts bringing in these results?

Of the small businesses that do have a website, 79% say their website is not responsive across all platforms. (Clutch 2017) Most local searches today begin on a mobile or tablet device. A non-responsive website leads to lost conversions and lost sales.

80% of internet users own a smartphone. (Smart Insights) The mobile revolution is not going away.

Mobile internet consumption in 2017, has increased 332% since 2011. (Source: Nielsen, Media Dynamics, comScore, Zenith Optimedia) Are you seeing these numbers?

Two-thirds of marketers and agency executives see video as the next trend in content marketing. (iab) We think so too!

52% of marketers believe that video is effective for brand awareness. Are you beginning to see a pattern here?

Relevant, engaging, and video web content, as well as responsive design, are top website priorities in 2017. (MDM 2017) Has your company made this a top priority - yet?

What is Mad Dog Media Relations?

Brand development, radio, television, websites, jingles, social media marketing, direct mail, print and outdoor advertising, these are all tools brought together to speak your message, to form the connection, to establish the relationship, and to sustain it. 

Get Mad Dog Media and find out how to Rise Above the Noise!