Marketing statistics you should know!
63% of businesses say this is a major marketing challenge. 40% have no way of proving an ROI from their marketing activities.
Almost 50% of internet users look for videos related to a product or service before visiting a store
82% of of B2C businesses report that video has become their most popular content marketing tactic
Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics) That means that 78% are trying to figure out what the combination is to unlocking conversion rates, and more sales!
29% of small businesses do not have a website. (Clutch 2017) Today, your website is your introduction to your prospective consumer.
Advertising Jingles will make a comeback (Forbes 2017) Some of the most memorable ads have a jingle attached to them. What was the first and last name of you bologna?
For retailers, every $1 spent on radio advertisers received a 6 dollar return. Notably, two major retailers generated and 10 to 23 times ROI (Neilson Insights 2014) Radio still delivers results!
On a global scale, for every one dollar spent on billboard advertising, an average return of $2.80 is received in sales. (Source: MarTech 2015) Outdoor/Out of home advertising can provide a positive ROI.
Almost 50% of internet users look for videos related to a product or service before visiting a store. (ThinkWithGoogle) If your website doesn’t have video, you could be losing half of your customers.
TV still holds the lion share of media consumption, particularly in the more affluent 50 to 70-year-olds. (Source: Bureau of Labor Services, 2012) You need to know your demographics to be effective and reach your consumers where they are.
78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014) (Source: https://www.hubspot.com/marketing-statistics) Are your online efforts bringing in these results?
Of the small businesses that do have a website, 79% say their website is not responsive across all platforms. (Clutch 2017) Most local searches today begin on a mobile or tablet device. A non-responsive website leads to lost conversions and lost sales.
80% of internet users own a smartphone. (Smart Insights) The mobile revolution is not going away.
Mobile internet consumption in 2017, has increased 332% since 2011. (Source: Nielsen, Media Dynamics, comScore, Zenith Optimedia) Are you seeing these numbers?
Two-thirds of marketers and agency executives see video as the next trend in content marketing. (iab) We think so too!
52% of marketers believe that video is effective for brand awareness. Are you beginning to see a pattern here?
Relevant, engaging, and video web content, as well as responsive design, are top website priorities in 2017. (MDM 2017) Has your company made this a top priority - yet?